
#Only you spotify how to#
According to Spotify, here are the complete instructions for how to use the feature: Spotify knows there’s nothing better than listening to your favorite artists with friends, so they have rolled out the “Blend” feature alongside “Only You.” Currently in beta - an experimental app that has already been released - “Blend” allows for two friends to merge one another’s music into one personalized playlist.

(You know when you think of something, and simultaneously, it appears in an ad on your phone? Well, the feeling you get here is pretty similar.) What Is Spotify’s “Blend” Feature? I can confidently say that this new feature may know more about me than me. They will be available in the “Only You” hub. Note: Even after the campaign is over, you will still have access to all of your curated playlists.When the experience is over, you have the option to share your personalized “Only You” experience on other social media outlets.
#Only you spotify series#
It will then show you your range of music, followed by a series of other themes and interactive experiences while curating personal playlists.


There will also be local iterations of the creative, featuring unique stats about local creators including Amy Shark, Lime Cordiale and Search Engine Sex.We wait all year long for Spotify to release our annual “Wrapped” stats - you know, the breakdown of the songs, artists, and podcasts we’ve obsessed over the past year. Spotify will promote the initiative using the listening habits of someone who listens to SCA, Lil Nas X and Harry Styles. To coincide with the campaign, Spotify has also detailed plans to roll out a new personalised feature named Blend, which is currently in its beta testing phase and can be accessed within the app’s Only You hub.īlend will allow for two friends to merge their musical tastes into a single shared curated playlist, which will be updated daily and grow over time as each listener’s habits evolve. Other categories include Artist Pairs, which highlights the unique audio or genre pairings the listener has recently engaged with as well as Song Year and Time of Day, which respectively showcase how the listener interacts with music from different time periods and what kind of content they listen to throughout different stages in the day.įinally, Genres/Topics seeks to inform customers on how their music and podcast genres differentiate them.

These include their Audio Birth Chart, which depicts the listener’s top artist from the last six months (Sun), an artist that shows their emotional side (Moon) and an artist they recently connected with (Rising) as well as their Dream Dinner Party, which groups together three artists the listener would invite to their dream dinner party and tailors a unique Spotify Mix playlist for each corresponding artist. The new offering draws from an individual’s Spotify history to create personalised playlists that reveal the uniqueness of their listening habits, with users then being encouraged to share the findings across their own social platforms.Īfter listening data is processed, Spotify Only You allows for each user to explore a range of interconnected categories. Spotify has launched a new individualised in-app experience, Only You, which it will also push as part of a brand campaign.
